About
About Holspi TradeAfrica
Holspi TradeAfrica is a dynamic marketing and distribution company committed to promoting intra-African trade and expanding the global reach of African-origin goods and services. Established in 2018 and headquartered in Accra, Ghana, the company operates at the intersection of commerce, innovation, and regional integration, leveraging opportunities presented by the African Continental Free Trade Area (AfCFTA).
With a strong foundation built on strategic partnerships and deep market insight, Holspi TradeAfrica sources, markets, distributes, and sells a diverse range of products across Africa and international markets. The company’s approach integrates both raw materials and value-added products, supporting the development of robust and sustainable value chains within and beyond the continent.
Over the years, Holspi TradeAfrica has cultivated strong relationships with government agencies, corporate institutions, and key industry stakeholders across West Africa, positioning itself as a trusted partner in trade and distribution.
What We Do
Holspi TradeAfrica offers a broad portfolio of African-origin products and services spanning multiple sectors, including:
- Agriculture
- Oil and Gas
- Textiles and Garments
- Construction Materials
- Food and Beverages
- Pharmaceuticals
- Real Estate
- Hospitality
- Transportation and Logistics
Our operational model is built on reliable sourcing, strategic alliances, and efficient distribution systems designed to meet the demands of both local and global markets.
Our Market
We serve a wide range of clients, including government institutions, as well as small, medium, and large enterprises across Africa and beyond. As global demand for African-origin products continues to grow, Holspi TradeAfrica is strategically positioned to connect businesses with high-quality, ethically sourced, and sustainably distributed goods.
Vision
- To promote goods and services of African origin while creating sustainable employment opportunities across the sub-region.
- To reduce overdependence on imports from outside the continent by strengthening intra-African trade.
Strategic Goals
Holspi TradeAfrica is focused on building a scalable and competitive trade ecosystem through:
- Strategic partnerships within the manufacturing and agricultural sectors
- Development of a robust and efficient distribution network across Africa
- Expansion of product offerings and geographic reach
- Enhancement of the global visibility and competitiveness of African products
Competitive Advantage
In a landscape that includes local distributors and global e-commerce platforms, Holspi TradeAfrica distinguishes itself through:
- A dedicated focus on African-origin products
- Strong direct partnerships with producers and suppliers
- Deep understanding of regional trade dynamics
- Strategic positioning within the AfCFTA framework
Legal Structure and Location
Holspi TradeAfrica operates as a Limited Liability Company (LLC), ensuring operational flexibility while safeguarding shareholders.
Strategically located in Accra, Ghana, the company is well-positioned to facilitate seamless trade across Africa, serving businesses, government agencies, associations, and international trade partners.
Leadership Team
Prof. Kwesi Amponsah-Tawiah
Human Resource Specialist
Prof. Kwesi Amponsah-Tawiah is a distinguished Organisational Psychologist and Professor of Organisational Development with extensive expertise in corporate governance, human capital strategy, and organisational transformation.
He holds a PhD in Applied Psychology from the University of Nottingham, along with BA (Hons) and MPhil degrees from the University of Ghana. With over 80 peer-reviewed publications, he is globally recognised for his work in employee well-being, workplace safety, and organisational effectiveness.
He is a Fellow of the COIL Institute for Global Networked Learning (USA) and a member of several international professional bodies, including the British Psychological Society and the International Commission on Occupational Health.
Prof. Amponsah-Tawiah has provided advisory services to leading organisations such as the International Labour Organisation, World Health Organisation, International Finance Corporation, African Development Bank, Vodafone Ghana, Unilever Ghana, Tullow Oil Ghana, and the Volta River Authority. He currently serves as Chairman of the Executive Council of the Ireland-Ghana Chamber of Commerce.
Eric Gyasi Pinstil
Chief Executive Officer (CEO)
Eric Gyasi Pinstil is a seasoned professional with extensive experience in media, hospitality, business development, sales, and marketing.
He is the Co-Founder of BOJ Group Ltd, established in 2013, and previously founded Total Hospitality in 2011. His business interests span garments, construction, IT services, and hospitality consultancy, supported by strong international partnerships, including collaborations in China.
Since 2017, he has worked as a business development professional for leading hotels such as Mirage Hotel, Tulip Inn, and Mensvic Grand Hotel, focusing on strategic planning, market positioning, and operational improvement.
He holds a BA in Communication from the African University College of Communications and a Diploma in Hospitality Marketing from Fordham University.
Mrs Joyce Gyasi Pinstil
Board Secretary
Mrs Joyce Gyasi Pinstil is an experienced administrator and project manager with a strong background in logistics, hospitality, and business operations.
She has held key roles, including Administrator at IPMC and General Manager positions within the hospitality sector. As Co-Founder of BOJ Group Ltd and Pure Pressed Ventures, she brings cross-industry expertise and strong stakeholder engagement capabilities.
In her leadership role, she provides strategic direction, oversees operational efficiency, and drives sustainable growth initiatives. She holds a Bachelor’s degree in Business Administration and an Advanced Diploma in Logistics Management.
Yaw Osei-Aboagye
Board Member
Yaw Osei-Aboagye is a highly experienced banking and business development professional with over 30 years of experience, including 26 years in banking and more than 15 years in senior management.
He has held leadership roles across SME banking, corporate finance, and marketing, including positions as Head of Marketing and Business Development and Executive Head of Corporate Banking.
He is the CEO of Osei-Aboagye Consult and a respected trainer with over 25 years of experience, having facilitated programmes for institutions such as the National Investment Bank, Chartered Institute of Marketing Ghana, National Banking College, and GIMPA.
In recognition of his contributions, he was awarded an Honorary Fellowship by the Chartered Institute of Bankers in Ghana in 2015.
Our Commitment
At Holspi TradeAfrica, we are committed to strengthening Africa’s trade ecosystem by connecting markets, empowering businesses, and promoting the global competitiveness of African products.
Through innovation, strategic partnerships, and a deep understanding of regional dynamics, we continue to build a platform that drives sustainable economic growth across the continent and beyond.